On May 26-27, 2025, communications specialists from leading European academies and scientific networks gathered within the historic setting of the Austrian Academy of Sciences in Vienna. The two-day, intensive “Communicating for scientific academies” workshop served as a vital platform for developing key skills, exchanging best practices, and strengthening international collaboration.
The event was designed specifically for communications practitioners and it was precisely targeted at staff working in communications, outreach, and related activities within European academies. Its core goal was to create a space for hands-on learning and professional networking, a mission that was fully reflected in the rich agenda.
Day 1: Modern Tools and Effective Strategies
The first day of the workshop was marked by practical sessions addressing the most current needs of science communicators. Participants had the opportunity to join one of two parallel workshop tracks:
- “AI tools for comms,” led by Mirko Bischofberger, which explored how to leverage artificial intelligence to optimize daily workflows.
- “Setting up and implementing a comms strategy,” guided by Toby Wardman, which focused on how to build effective and measurable action plans.
The intensive workshop sessions were complemented by dedicated networking activities and a formal dinner reception. This provided a unique opportunity for integration, not only among the workshop attendees but also with guests from the major SAM conference, “Building bridges,” which was running in parallel.
Day 2: Communicating in a Polarized World
The second day was dedicated to one of the greatest challenges in modern communication: operating within a polarized society. The sessions focused on how scientific academies can effectively position their voice in a difficult and divided public sphere.
A key highlight of the program was the innovative “polarisation clinics.” During these interactive, small-group sessions, participants tackled real-world challenges and case studies, developing practical solutions and communication strategies.
The event was precisely targeted at staff working in communications, outreach, and related activities within European academies. The organizers emphasized that the workshop’s hands-on format was designed for practitioners, not for senior academic representatives (such as presidents or secretaries), who could instead attend the main SAM conference.
Towards a European Community
The Vienna workshop was more than just a training event. The final panel discussion, focused on “sustaining a European community on communications for academies,”. Participants left with new skills but also with a sense of being part of a strong network of professionals. This free event once again proved the critical importance of investing in the development and integration of those responsible for building bridges between science and society.
